By the end of the year, nearly 90% of stations previously operating in the Czech Republic under the Benzina brand will begin functioning under the ORLEN brand. This marks the final stage of a multi-year process of implementing the ORLEN brand in this market. The ORLEN Group operates the largest network of 436 fuel stations in the Czech Republic and is also a leader in the alternative fuels market.

– Building a multi-energy group enables us to pursue dynamic international expansion and drive the energy transformation across the entire region. We can undertake further investments thanks to the effective utilization of synergies within a single company, formed after the merger with Grupa LOTOS and PGNiG. We already possess the largest network of fuel stations in Central Europe – after finalizing the acquisition of stations in Austria, foreign facilities will constitute as much as 44% of our retail operations. We are consistently unifying our brand in international markets so that ORLEN is associated with a wide range of top-quality services. This not only unlocks marketing and operational synergies but also prepares us for potential expansion into new areas. The Czech Republic, where we are also a leader in the development of alternative fuels, is a perfect example of how we intend to position the ORLEN brand – says Daniel Obajtek, President of ORLEN.

The rebranding of the ORLEN Group's Czech fuel stations began in 2019 and will enter its final phase in the coming months. In the second half of this year, the concern plans to change the logos at approximately 300 stations. Consequently, by the end of the year, 370 out of 436 Czech fuel stations will operate under the unified ORLEN brand. At its Czech fuel stations, the concern offers not only traditional fuels but also a wide range of alternative fuels, including chargers for electric and hydrogen cars. The first two hydrogen stations are already available in Prague-Barrandov and Litvínov, while electric chargers are available at 61 stations. This year will also see the installation of 150kW fast chargers on major transit routes in the Czech Republic.

The brand unification in foreign markets also extends to non-fuel sales. Since 2019, nearly 100 new ORLEN Stop.Cafe points have been integrated into the network, now covering over 80% of the entire Czech network. These serve as an important complement to the non-fuel format, which also operates in Poland, Lithuania, and Slovakia. Further development of this format is planned alongside the expansion of the Czech network.

The rebranding process adheres to the market conditions of the countries where the stations are located. All stations in Lithuania and Hungary, and almost all in Slovakia, operate under the ORLEN brand. Wherever modernization is underway and new points are being established, the ORLEN brand is already being applied – as is the case in Germany. In line with the adopted assumptions, by 2030, all ORLEN stations will be operating under a single logo.

Poland, the Czech Republic, Germany, Hungary, Lithuania, and Slovakia are the countries where the ORLEN Group operates its fuel stations. Soon, ORLEN will appear on a 7th market: in Austria, where it will finalize the purchase of 266 fuel stations by the end of the year.