On May 11th, during the first day of Impact'22 in Poznań, the third edition of the discussion series within the Media & Marketing Insight track will take place, with THE WAY agency as its partner. The editorial team of BRIEF.pl – one of the most important Polish media outlets in the area of marketing, business, and new technologies – has joined as a content partner, and top experts will participate in many lively discussions – representatives of esteemed brands such as Mastercard, Google, BNP Paribas, Allegro, Dell, and Inpost. Invited by Impact and BRIEF, marketing and communications leaders will share their thoughts with the audience on the trends and phenomena they believe will influence the broadly understood dialogue between brands and consumers. During the event, speakers will discuss the latest trends – the development of audio content, NFTs, the metaverse, and Web 3.0. They will also discuss the advantages and disadvantages CMOs see in transferring brands to the virtual world. Media and marketing are fields that have evolved particularly rapidly in recent years and have adapted to new, extremely difficult market realities. Marketers and journalists have navigated digital transformation exceptionally effectively, but to achieve success and meet audience expectations, it's worth being one step ahead of the current changes happening in the market. Speakers will address topics related to brands implementing new client-centric models and digital technologies that allow for more effective management of customer experience and the customer journey. Przemysław Kurdziel and Wojciech Krzemień will discuss topics related to gaming and the future of mobility. Experts will also talk about the automation of fake news detection using artificial intelligence and blockchain technology. It has long been known that media publications can drastically change reality and influence the future of entire societies, as well as global economies. In the post-pandemic era, together with the publisher of BRIEF.pl – organizer of the Ranking of the 50 Most Creative in Business and the Dream Employer project – we will also examine topics related to HR and employer branding. The first two editions of the Media & Marketing Insight track, which took place on the Impact stages in 2021, can be viewed on this page. Tickets for Impact’22 are available at this address.

Jarosław Królewski, CEO and founder of Synerise, one of the world's most advanced technology companies in the field of artificial intelligence and big data, will be discussing with other guests at Impact'22 during its spring edition. The Impact conference will take place on May 11th and 12th in Poznań. Jarosław Królewski will be one of the guests at Impact'22. He is the creator of Synerise, a technology company that provides solutions unifying data management and, through Business Intelligence (BI) and Artificial Intelligence (AI) systems, enables the implementation of business strategies. – We are building an ecosystem and, in my opinion, one of the fastest databases in its class, along with pragmatic artificial intelligence applications – says Jarosław Królewski about his company. Synerise develops its own technologies, which are among the most advanced systems on the market. The company's main services include data processing, featuring a proprietary database system unique on a global scale, and ready-to-use artificial intelligence solutions. The company also offers an open platform that allows for calculating the profit from innovative solutions. The company collaborates with international corporations representing various market sectors, including retail, financial services, telecommunications, and e-commerce. Synerise is recognized as one of the fastest-growing enterprises in the world. The company's valuation is estimated at 100 million euros and is continuously increasing. Jarosław Królewski and his company have been recognized with numerous prestigious international and national awards, such as: the title of the fastest-growing Polish technology company in Europe according to Financial Times 2022, the title of the fastest-growing company in 2021 according to Deloitte Fast 50 CE, Partner of the Year 2017, 2018, 2019 by Microsoft; the title of one of the 30 most promising technology companies in the world by EY; fastest-growing companies in the CEE regions by Deloitte, winner of KDD Cup 2021 – the world championships in artificial intelligence, winner of Twitter RecSys 2021, winner of Rakuten Data Challenge 2020, winner of Booking.com Data Challenge 2021, laureate of the New Europe plebiscite for the most innovative companies in Europe, organized by Google, Res Publica, and Financial Times; laureate of a special award in the EY Entrepreneur of the Year 2018 competition for skillfully combining academic work with entrepreneurship, Poland AI Person of The Year 2019, Poland Digital Shaper 2018. Laureate of the Passport of the President of the Republic of Poland. In the past, he was a scholarship holder of scientific and sports programs at AGH University of Science and Technology, and in his youth, he received, among others, a scholarship from the Ministry of Science and Higher Education. Since 2010, he has held the position of lecturer and researcher at AGH University of Science and Technology in Krakow (teaching, among others, at the Faculty of Humanities and the Faculty of Electrical Engineering, Automatics, Computer Science and Biomedical Engineering), where he co-created award-winning study programs of his own design, including Social Informatics, E-Economy (the most innovative study program in Poland in 2012 according to MNiSW – 1 million PLN prize), and Digital Marketing. In 2019, he was honored for his achievements with the "AGH Alumnus" award – for his work and accomplishments as an AGH alumnus. He is also a co-initiator of doctoral studies in Data Science at the Poznań University of Economics and Business. He is a mentor for the Polish Development Fund network and a member of the Council of the "Platform for the Future of Industry" Foundation. He holds degrees in two fields (computer science and sociology) and is currently pursuing an interdisciplinary doctorate. He is a panelist and participant in numerous industry conferences (World Economic Forum in Davos, Impact CEE, IDC Predictions, Futurecom), a guest lecturer at Polish and foreign universities, and a speaker at international government conferences such as the World Government Forum in Dubai. He is the author of publications, including bestsellers published by Scientific Publishing House PWN. He is the originator and creator of the AI Schools educational program for schools and kindergartens covering artificial intelligence. A football fan, he is the vice-chairman of the Supervisory Board and co-owner of the top-league football club – Wisła Kraków SA. The spring Impact'22 event, which he will attend as a guest, will take place on **May 11th** and **12th** in Poznań.