What should you watch at this year's edition of Impact'21, one of the largest economic events in this part of Europe? We've selected some of the most interesting ones so you don't miss them during the stream on the dedicated Impact platform.
1. Moderated discussion titled *How Are Unicorns Born?*, Paweł Borys, Marcin Grzymkowski, moderated by Paweł Czuryło (Wednesday, 27.10, Stage 1, 13:10)
Over a million dollars – that’s how much an innovative company must be worth to be called a unicorn. However, it all starts with investments in new technologies that can prove to be a global success. Paweł Borys from the Polish Development Fund and Marcin Grzymkowski, CEO of eObuwie.pl, will discuss this with an Interia.pl journalist.
2. Moderated discussion titled *How to Digitize Without Losing the Human Touch*, Bartosz Ciołkowski, Piotr Voelkel, Jędrzej Marciniak, Magdalena Kasiewicz, moderated by Grzegorz Nawacki (Wednesday 27.10, Stage 2, 14:25)
Where does humanity fit in a world dominated by artificial intelligence, robots, and autonomous vehicles? Bartosz Ciołkowski, CEO of Mastercard for the Central and Eastern Europe region, and Piotr Voelkel from School of Form will try to answer this question. Jędrzej Marciniak, Vice President of Credit Agricole, and Magdalena Kasiewicz, Customer Success Lead at Microsoft, will also join the discussion.
3. Moderated discussion titled *Fair to Women: The Role of Employers in Equalizing Opportunities for Women in the Labor Market*, Aneta Kocemba, Maciej Kuske, Monika Chajdacka, moderated by Barbara Rogala (Wednesday 27.10, Stage 4, 13:55)
How to be a fair employer and help women in their professional development? This topic will be addressed by Aneta Kocemba, Head of Credit Suisse Warsaw, and Maciej Kuske, Head of Technology and Security Division at NatWest. Monika Chajdacka, HR Director at Capgemini, has also been invited to the discussion.
4. Fireside chat titled *Electromobility – A Trendy Fad or a Necessary Revolution?*, conversation between Artur Lorkowski and Paweł Oksanowicz (Wednesday 27.10, Stage 3, 16:50)
The number of zero-emission cars in Poland is increasing year by year. Is this a trend, or a serious shift in societal awareness? Artur Lorkowski, Deputy Chairman of the Management Board at the National Fund for Environmental Protection and Water Management, will discuss the revolution brought about by the electrification of transport in conversation with journalist Paweł Oksanowicz.
5. Moderated discussion *Medicine 2030: Can Robots Treat Children?*, Tomasz Maciejewski, Ireneusz Wochlik, moderated by Tomasz Jaworski (Thursday 28.10, Stage 1, 13:55)
Intelligent machines have already entered many areas of life. Will they soon replace doctors? Dr. Tomasz Maciejewski, Director of the Institute of Mother and Child, and Ireneusz Wochlik, board member of the AI Law Tech foundation, will delve into this topic. The panelists, along with moderator Tomasz Jaworski from Microsoft, will consider whether robots will be able to diagnose and treat illnesses as effectively as human doctors in the near future.
6. Moderated discussion titled *Where is E-commerce Heading? Trends for 2022*, Magdalena Kotlarczyk, Adam Marciniak, Joanna Pieńkowska-Olczak, Monika Zielińska, Jacek Palec, moderated by Krzysztof Berenda (Thursday 28.10, Stage 2, 12:30)
Representatives from three major e-commerce companies: Adam Marciniak from CCC, Monika Zielińska from IKEA, and Jacek Palec from Frisco, will discuss the near future of this industry. Magdalena Kotlarczyk, CEO of Google Poland, and Joanna Pieńkowska-Olczak, President of PayU, will also join the discussion moderated by an RMF journalist.
7. Fireside chat titled *The Era of Perovskite Commercialization*, conversation between Paweł Oksanowicz and Olga Malinkiewicz (Thursday 28.10, Stage 3, 11:30)
The market entry of perovskites could significantly change how we view the green transformation. Olga Malinkiewicz, innovator, founder, and CTO of Saule Technologies, will talk about her invention in a conversation with Paweł Oksanowicz.
8. Moderated discussion titled *Silver Tsunami vs. Gen Z. Can we find common ground in marketing to such extremely different target groups, and how should brands adapt?*, Marcin Ledworowski, Tomasz Szymański, Marta Życińska, Michał Maszkiewicz, moderated by Przemysław Kurdziel (Thursday 28.10, Stage 4, 12:15)
The silver tsunami is an increasingly common phenomenon in many countries, driven by the rapid aging of society. How can the economy and marketing adapt to both young and old audiences? Marcin Ledworowski, a board member of Bank Pocztowy, and Tomasz Szymański, Managing Partner at TGTH, will ponder this. Marta Życińska, Marketing and Communications Director for Central and Eastern Europe at Mastercard, will also discuss appropriate marketing strategies. Michał Maszkiewicz, Research Manager at Carlsberg Polska, will also participate in this panel.