By 2050, 350 GW of offshore wind farms are set to stand amidst the waves of the European Union's seas. Currently, there are 25 GW in such constructions, and only in Western European countries. Someone has to get this wind blowing. The person most suited for this role is Giles Dickson, who chairs the European wind industry association WindEurope and will be one of the speakers at Impact’21 on May 12th and 13th. Dickson became the head of WindEurope nearly 6 years ago; at that time, the association was still called EWEA – an acronym for the European Wind Energy Association. In 2015, not only the association's name was different – the challenges facing wind turbines also differed significantly from today's: back then, the offshore sector had to prove that it was a technology of the future, not an expensive whim, and onshore wind turbines struggled with considerable reluctance from local communities. Dickson was perfectly prepared for the difficult conditions: he had experience in negotiations, which he had previously conducted at the Permanent Representation of the United Kingdom in Brussels, as well as industry experience – he moved to WindEurope directly from the French industrial conglomerate Alstom, where he oversaw the company's engagement in environmental matters. Furthermore, he had been a civil servant in the UK government for over 15 years. Over the years, offshore wind turbine technology has become mainstream, but this does not mean the end of challenges. Currently, in the European Union, we plan to build 350 GW of offshore wind capacity by 2050, and this will not be achieved without the effort of industry and lawmakers. Therefore, dialogue and negotiations are needed, and Giles Dickson knows this best.